How Virtual Events Can Ease Coronavirus (COVID-19) Impact

Northern California is starting to feel the impact from the novel coronavirus (COVID-19) with corporate events, large and small, making the decision to either stay on the schedule, or pull the plug for the emerging health and safety concerns.

The travel ban restrictions alone are making some events not only suffer in attendance, but even stop key speakers from being able to deliver their message to their companies in person. It seems that until the public safety issue is under control, we may keep seeing the cancellation of large group gatherings.

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Filling Dead Air on Your Live Stream

A few years ago, live streaming was new and exciting. Now it’s basically expected. Whether it’s an internal event being broadcast to employees worldwide, or a public event targeted at customers or partners, live stream opportunities have become an essential part of the corporate communications world.

As beneficial as the technology is, your audience likely still has a few gripes. The experience of attending a live event is very different than sitting in front of a monitor at your desk, and most live streams are essentially letting the remote audience “peek in” on the live event.

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Leveraging Web Streaming for your Event

Web streaming isn’t just newfangled expensive technology anymore. It’s mainstream in the business world, with millions of meetings being held online each day. While most of these meetings consist of only a few participants, the same benefits that make online meetings appealing also apply to web streaming your corporate event.

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Web Streaming your Corporate Event

Only a couple of years ago, live streaming your corporate event was considered cutting edge and fairly exotic. Today it is common, and often expected.

The advantages of running a live stream are obvious. You can reach a much broader audience when people don’t have to leave their homes or offices to participate in your event. Facilities, travel, lodging and meal costs are all reduced. Recordings of the event can be embedded on your website, making it available indefinitely for those who weren’t able to watch live.

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