A few years ago, live streaming was new and exciting. Now it’s basically expected. Whether it’s an internal event being broadcast to employees worldwide, or a public event targeted at customers or partners, live stream opportunities have become an essential part of the corporate communications world.
As beneficial as the technology is, your audience likely still has a few gripes. The experience of attending a live event is very different than sitting in front of a monitor at your desk, and most live streams are essentially letting the remote audience “peek in” on the live event.