When your entire organization is focused on promoting new tech, it takes a lot to wow your audience. That’s the situation that The Telecom Council of Silicon Valley found themselves in while planning their 2017 TC3 Summit, where telecom operators from around the world come to find out what’s new in the industry.

Only a couple of years ago, live streaming your corporate event was considered cutting edge and fairly exotic. Today it is common, and often expected.

The advantages of running a live stream are obvious. You can reach a much broader audience when people don’t have to leave their homes or offices to participate in your event. Facilities, travel, lodging and meal costs are all reduced. Recordings of the event can be embedded on your website, making it available indefinitely for those who weren’t able to watch live.